Privacy policy

At Purelass, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website or make a purchase.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following personal information:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely by our payment providers)
  • Order history
  • IP address
  • Browser type and device information
  • Website usage data collected through cookies and similar technologies

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders
  • Provide customer support
  • Send order confirmations and shipping updates
  • Process payments securely
  • Improve our website, products, and services
  • Prevent fraud and unauthorised transactions
  • Comply with legal obligations
  • Send promotional communications where you have provided your consent

3. Compliance with Australian Privacy Law

This Privacy Policy is designed to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

4. Disclosure of Personal Information

We may disclose your personal information to trusted third parties, including:

  • Payment service providers
  • Shipping and courier companies
  • Website hosting providers
  • Analytics and marketing service providers
  • Government or regulatory authorities where required by law

We do not sell, rent, or trade your personal information.

5. Data Storage and Retention

We retain your personal information only for as long as necessary to:

  • Fulfil your orders
  • Meet legal, tax, and accounting obligations
  • Resolve disputes
  • Enforce our agreements

When your information is no longer required, it will be securely deleted or anonymised where appropriate.

6. Your Privacy Rights

Subject to Australian privacy laws, you may request to:

  • Access your personal information
  • Correct inaccurate or outdated information
  • Request information about how your personal data is handled
  • Make a privacy-related complaint

To exercise your rights, please contact us using the details below.

7. Cookies

Our website uses cookies and similar technologies to:

  • Ensure proper website functionality
  • Improve website performance
  • Remember your preferences
  • Analyse website traffic
  • Support marketing activities where applicable

You can manage or disable cookies through your browser settings.

8. Data Security

We use reasonable technical and organisational safeguards to protect your personal information from unauthorised access, misuse, alteration, disclosure, or loss.

However, no method of internet transmission or electronic storage is completely secure.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices. Any updates will be published on this page with the revised effective date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Purelass
80 Clarence St
Sydney NSW 2000
Australia

Email: Contact@purelass.shop
Phone: +61 2 9279 4200
Contact Page: https://purelass.shop/pages/contact